VIRTUAL Craft Entrepreneurship: Intermediate Etsy

Learn How to Grow Your Etsy Business 

In October 2020, the Hudson Library & Historical Society will offer a virtual intermediate level Etsy course, aimed at shop owners who have an Etsy store and who are looking to grow their business. This brand-new four-week course will cover how to build solid a customer profile and use it to strengthen your shop’s branding, listings, and appearance. Learn a variety of ways to connect with your customers, make choices about which ones are right for your shop, and evaluate the effectiveness.
Etsy Craft Entrepreneurship classes are taught by successful online craft sellers who coach and support participants through every aspect of setting up their online shops. Using Etsy as a learning lab, teachers share best practices on topics that impact new sellers most, including time management, branding, pricing, shipping, and photography, to help them earn supplemental income through their craft business.
The live, virtual classes will be taught by instructor Karen Koch, a local mixed media artist who has extensive experience with using Etsy to sell and promote her art.  Karen studied studio art and majored in drawing at Denison University.  Her studio, Life Needs Art, located inside of Uncommon Art, an art studio and gallery on Main Street in Hudson, features modern art inspired by nature and nostalgia.
The Etsy Craft Entrepreneurship Program is sponsored by the Burton D. Morgan Foundation.

Eligibility Requirements

This course is designed for shop owners who have a current Etsy shop, made some sales, and want to
grow their business. Participants should have an understanding of Etsy basics but need help building a strong customer base and generating enough traffic to have consistent sales.


  • Must have a current Etsy shop and have sold a few items
  • Participants should have an understanding of Etsy basics
  • Must be able to commit to attending about 10 hours of virtual classes. The class schedule is as follows: October 5, October 12, October 19 and October 26 from 6:30-9 p.m.


Interested students will need to fill out an application (click below) – Applications are due October 2, 2020.