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The Distribution Trap:
Keeping Your Innovations from Becoming Commodities
The Hudson Library & Historical Society Entrepreneurship Series continues with author, University of Akron Assistant Professor of Marketing and International Business and Industry Week columnist Dr. Andrew Thomas on Tuesday, October 11 at 7:00 p.m. when he presents “The Distribution Trap: Keeping Your Innovations from Becoming Commodities.”
The recently released book, “The Distribution Trap,” is co-authored by Dr. Thomas and Timothy J. Wilkinson, professor of marketing and interim dean at Montana State University Billings. The title was the recipient of the 2010 Berry-American Marketing Association Book Prize for the best book in marketing. Dr. Thomas’ webpage says of the book, “The authors contend that current marketing and distribution notions have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces. By catering to the mass market, innovators are allowing mega-distributors to dilute the value of their products and services, imposing costs and changes in strategic direction and operational control.”
Thomas is a New York Times bestselling business writer who has authored, co-authored or edited more than a dozen books. His research has appeared in the Wall Street Journal, MIT Sloan Management Review and Business Horizons, and he is a regularly featured media analyst for MSNBC, CNN, the BBC, and FOX NEWS. Thomas is Editor-in-Chief of the Journal of Transportation Security and is a Contributing Editor for Industry Week.
The Entrepreneurship Series is sponsored by the Burton D. Morgan Foundation. All programs are free, but do require registration.
Call 330.653.6658, x1010 or click here to Register for This Program.