Product Globalization:
A 10-point Checklist and One Bad Example

Deciding to export your product and realizing the major, long-term commitment involved will be the topic at a program at
the Hudson Library on Tuesday, March 16 at 7 p.m., part of the library’s Winter/Spring 2010 Entrepreneurship Series of
events.

Bob Chalfant will discuss his and others’ experience in deciding whether and how to export your product. He will discuss
many of the difficult questions to ask and answer, describe some of the pitfalls and provide a wealth of resources for you
to tap as you discuss strategy and tactics for exporting products.

Mr. Chalfant is the founding partner of NEO Management LLC, a management consultancy, investment, and property
management firm. Mr. Chalfant has over 25 years of global sales and marketing experience in consumer products and high
value capital equipment, and has worked with management, engineering and sales teams to design and build products at
factories in Japan, Korea, Switzerland and England. On the import side, Mr. Chalfant introduced new technology into North
America from England, Japan and Korea.

Chalfant presently teaches New Venture Creation at Akron University and Strategic Management of Technology and
Innovation to MBA students at Chancellor University. He received his BS degree cum laude in electrical engineering from
Ohio University, and earned his MBA from Harvard Business School.